The Need for Location Intelligence During Digital Transformation

Access to current location intelligence has become the number one priority of the telecommunications industry. Advanced mapping and real-time location analytics show new market opportunities, reveal ways to maximize return on network investments, and support excellent service delivery.

Additionally, location intelligence empowers innovative telecommunication players with increased sales, decreased risk, and added market share, finding where network investments will bring high-revenue growth. This is why 70 percent of telecommunications companies consider location intelligence business critical and necessary for continued success.

The next few years will see the telecommunications space undergo a major transition as they adapt to the demands of the digital age. This is an immense opportunity for networking, which will be enabled by the increased use of location information.

Digital Transformation & TelecommunicationsCurrently, businesses of all sizes are undergoing a digital transformation. This largely refers to the moving of workflows out of traditional on-premises data centers into the cloud, whether in an IaaS, PaaS, or SaaS capacity, and making this data accessible from a myriad of connected IoT devices.

The substantial business benefits afforded to organizations by digital transformation cannot be ignored. In fact, 87 percent of organizations think of digital transformation as a competitive opportunity. Currently, 79 percent of workloads are run in the cloud, with 16 SaaS applications used per day on average.

The telecom industry plays a vital role in enabling this digitalization. None of these recently business critical functions would be possible without reliable connectivity. This is why businesses are now structuring their operations around location – to ensure they select a network that can provide the best service and speed based on physical proximity.

As a result, telecommunication companies must also heavily consider location when building connectivity. This gives them the ability to provide the services needed by digital enterprises across locations, while simultaneously gaining from the relationship.

Why Location Intelligence is NecessaryWith organizations increasingly focused on proximity to connectivity in order to support cloud, applications, and connected devices, telecommunications companies must build out their infrastructure leveraging OnNet, NearNet, and OffNet intelligence to map and deploy new fiber routes.

The continued development of these routes is essential to fully capitalize on the $2 trillion opportunity that digital transformation offers telecom.

As networking organizations make decisions on where to build infrastructure based on consumer needs, they must be aware of who is connected and where. Location intelligence provides this crucial information, such as what organizations are in which building, which other telecommunications organizations are terminated into those buildings, and how they can maximize their own current infrastructure to stretch connectivity to the space.

Having this information helps networking companies evaluate market potential, then plan, build, and successfully operate these broadband networks. It provides tools to identify areas of high demand and consumer ability, as well as consumer willingness to purchase the new services.

Using Location Intelligence to Build ConnectivityLocation data informs capital planning, to optimize spend based upon current and future networking demands. Information about current customer use and demand can be used to create a network of telecommunications capacities based on area. They can then estimate the amount of spending that is required to build out the capacity to meet business demands.

This intelligence optimizes the allocation of capital resources required during the planning phase. Planning and engineering a network that avoids obstacles and maximizes the use of existing infrastructure will ensure that construction meets the capital and time constraints imposed by organizations. Since organizations base connectivity decisions not only on service, but also on which provider can deliver these capabilities in a timely manner – this is crucial to success.

Existing infrastructure can be identified and evaluated to determine its feasibility to support the new broadband network. Many of the projects will involve the construction of new fiber networks, especially as telecommunications move toward 5G to support growing cloud and IoT use.

Quickly and cost-effectively building these networks requires using existing poles or duct runs. Identifying these types of facilities so they can be leveraged for attachments or fiber runs will speed construction and reduce capital costs. However, this can only happen if the information is readily accessible to the planners and engineers in a usable format.

Leveraging location intelligence in this way allows telecoms to capitalize on digital transformation and increase network sales, while ensuring they are doing it in the most cost effective and efficient way.

Final ThoughtsAs the changing digital landscape requires greater connectivity use and faster speeds, it is a huge opportunity for telecom providers. The most effective way to capitalize on this business need is through the use of location intelligence to gain visibility into user needs across locations, while comparing it to existing connectivity capabilities to ensure maximum value for both parties.

Learn how Connected2Fiber uses location intelligence to optimize the network sales process.