On-Net Building Lists That Build Business
It’s somewhat of a disconnect to think that network owners and operators, whose business is providing reliable connectivity via fiber optic network routes, still rely on outdated KMZ files and Excel spreadsheets to conduct their business. To drive market participation in the wholesale and channel markets, the process of managing locations, creating spreadsheets to share that information, and mapping it to the formats that large carrier customers prefer has always been a challenge.
In creating OnNet building lists, there are several key factors network owners and operators should consider. How you share the information internally is a good starting point. Transparency of your assets is critical for network sales teams to improve engagement, increase productivity and close deals. Many companies use KMZ files and Excel spreadsheets to disseminate this information, but there is a better way. More on that later.
Next, define what OnNet means, and capture key attributes about what you can serve, such as product, delivery times, location demarcation and BAA. These attributes are critical data points to convey the right expectations to the market, as well as help the internal team focus on the right activities.
Another critical attribute of a great OnNet building list is the categorization of the building. Identifying the type of building — whether it’s commercial, data center, government, education or wireless infrastructure — is essential. Other key attributes, for example, if an enterprise headquarters is located at the facility, or if it is a multi-tenant building, should also be standardized and automatically identified by your underlying data set. Categorizing locations helps the sales team to identify the best areas to focus, educates the team on the market they serve, and helps marketing create customized campaigns.
To help network owners and operators see and manage their assets with market intelligence, Connected2Fiber has developed the connectivity industry’s first market acceleration platform, The Connected World. The SaaS platform enables OnNet and NearNet location management, route tracking, interconnection and building list automation, all in a visual, automated toolset designed for the connectivity industry.
Learn more about how current, dynamic building lists drive business for network operators.