Intelligent, Automated Configure, Price, Quote (CPQ)
The Configure, Price, Quote (CPQ) process in the telecom space is often burdened by antiquated methods and tools for network pricing and quoting. Specifically, too often, teams rely on outdated location coverage and product pricing information from network partners, a generic product pricing strategy, and manual efforts to generate quotes. Existing CPQ tools can help but often the solutions are too expensive, opaque, and lacking in sophistication. Unfortunately, the problem will only get worse as the industry adapts to trends such as the continued rollout of 5G technology and SD-WAN initiatives.
If network providers are unable to quickly identify optimal network partners that can service a location and at a specific cost then quickly send a quote with pricing optimized to win based on location-specific dynamics, revenue growth will certainly suffer. Those who invest to solve the complexities associated with network pricing and quoting will grow market share.