Targeted Marketing Campaigns Leveraging Unique Location-Based Insights
Marketing in the connectivity space uniquely requires not only mastering methods to effectively generate demand from prospects for network-based offerings but doing so in a way where there’s awareness of the geographical constraints of potential customers. Unlike many industries that can sell their products to virtually any company around the globe with some modifications or investment in staffing, geography is a major consideration point for the connectivity space. Network providers need to ensure that their networks (or those of their partners) can physically access a prospect before an account can be deemed a suitable target.
Marketing teams that rely on “mass blast” approaches to demand generation waste considerable time, money, and effort targeting prospects that, even if interested, would not be able to buy their network-based products and services.
Connected2Fiber empowers network provider marketing teams to identify and prioritize serviceable accounts in their demand efforts – ultimately driving higher hit rates on their campaigns and a more qualified sales pipeline.
Uniti Fiber Customer Spotlight
Listen to how Connected2Fiber’s platform has optimized Uniti Fiber’s market participation by automating the distribution of building lists to carriers in their preferred format.
Connected2Fiber provides the meaningful data and analysis we need to help us source, target and win new business, on real-time location based network and prospect data.
– David Loeffler, VP Wholesale & Wireless Sales