Wholesale selling within the connectivity space is broken. Network providers struggle to identify their total addressable market of on-net, near-net, and partner serviceable locations to trusted ecosystem partners and it’s costing them valuable sales opportunities. Unfortunately, most wholesale selling activities are manual and spreadsheet-based. Sales teams are forced to assemble a “best guess” list of locations that they can provide service to and then format those lists into a variety of carrier schemas before sending them to those partners continuously so they can participate in as many deals as possible.
In addition to being very manual, this process is often riddled with errors. Not only does it take too long to assemble a complete serviceable building list, but addresses are often not formatted correctly (e.g. misspellings) and taking the time to try to update a network ecosystem partner in their specific format could still lead to the list being rejected if there’s any formatting issue.
Moreover, communication of location serviceability to the channel community (such as agents), is also not being supported very well from a technological perspective. There’s no easy way for these channel partners to quickly assess where a network provider has coverage, with what products, and at what price.
Ultimately, these heavily manual processes and poor data quality issues take a toll on revenue growth for a network provider. They’re not able to maximize participation in relevant deals for any of the aforementioned reasons. Connected2Fiber was started to solve issues surrounding wholesales buying and selling by automating critical processes and injecting clean, reliable data into operations.