Now More Than Ever, Location Matters In The Connected World

Over the past twenty years, enterprises across every industry sector and of every size have come to rely upon connectivity as a critical tool to operate and grow their businesses. Over the past twenty years companies have gone through a shifting cycle of strategic, commodity to strategic service once again when managing and leveraging connectivity for their businesses. SaaS is a runaway train that’s showing no signs of stopping, driving more awareness and value to the network. Companies use 16 SaaS apps on average today, up 33% from last year. 73% of organizations say nearly all (80%+) of their apps will be SaaS by 2020. Those applications do not work without connectivity. Internal communications and business activities are enabled and enhanced with applications such as Microsoft Office 365, Salesforce and Evernote, which in turn, require connectivity.

Likewise, external communications with customers and suppliers are almost all connectivity dependent. Customer portals, social media, call centers, inventory management, supply chain software and field services all rely on connectivity to drive value. Connectivity is a $129 billion U.S. services business, powering the $5 trillion digital economy. This segment does not always get treated with the focus and importance it should until a breach, outage or other challenging issue emerges, but we believe that awareness and focus is shifting. Organizations like AOTMP are enabling enterprises to manage their networks for the strategic value that they bring to the enterprise, not just how to manage the optimal cost.

Today, business-critical applications drive work flow and customer engagement. Applications that reside on corporate servers in a data center or in a cloud platform such as Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform do not work without a network. Moreover, cloud services, applications and emerging technologies increasingly require the right network, to ensure the performance and reliability, as well as the cost-effective scalability and flexibility upon which enterprises depend to remain competitive.

As an increasing number of enterprises turn to the cloud for their mission-critical applications, the network functions as a key enabler of the business. Key to mitigating enterprise risk, optimizing the speed and productivity, businesses must understand and select the right network for the right location.

Connected2Fiber helps connectivity providers ensure they are participating across the industry, whether the buying decision is local, national or through a third party. Connected2Fiber was founded on the principle that location matters, and that location understanding, visibility and management plays a key role in growth for network owners and operators. Our mission is to help the world’s leading network owners and operators achieve higher return on sales and marketing investments while simultaneously providing enhanced transparency, speed and effectiveness.

The Connected World, the connectivity industry’s first Software-as- a-Service (SaaS) go to market platform developed by Connected2Fiber, combines account-based marketing and location intelligence with cutting-edge automated workflow and predictive algorithms. By enabling the comprehensive and interactive visualization of network assets that can be effortlessly updated, analyzed, tracked and distributed with a just few mouse clicks, the cloud-based platform accelerates the business cycle of network connectivity, and assists network owners and operators to help drive growth.

Connected2Fiber’s SaaS Platform provides visual transparency and insight across entire networks, providing the ability to view OnNet, NearNet, building status and categories, as well as tenant information and the current competitive intelligence.

Learn how the Connected World uses location intelligence to increase network participation.

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