Dynamic, Location-Specific Product Product Catalog For Connectivity
Pricing out connectivity by leveraging a reliable product catalog is a very difficult process. Much of this is due to a lack of visibility around the dynamics of a location of interest – including how serviceable the prospect is given the current network footprint, the competitive dynamics at the specific location, and data about a prospect’s budget for connectivity. Compound that with the desire to price based off of sales channels, and you’re left with most network providers simply resorting to “peanut butter spread” pricing strategies in their product catalog. Unfortunately, this approach often leads to poor results where network providers are either pricing themselves out of a sales opportunity or unnecessarily giving up profit margin by pricing too low.
When network providers do invest in pricing tools, they frequently find that the pricing logic is far too opaque and difficult to change. Moreover, the pricing logic itself doesn’t have the ability to bring location-specific data to bear in order to create ideal pricing logic. Finally, many providers are finding that the CPQ solutions are simply no economically justifiable for all of the fees continuously being paid.
Connected2Fiber provides a dynamic, location-specific product catalog for the connectivity space to overcome all of these challenges.