Partner with an Ecosystem, Not a Company

Companies that adopt an ecosystem business model will grow 50% faster over the next two years than those who don’t, says IDC in its Worldwide IT Channels and Alliances 2019 Predictions. It’s a powerful metric. When you add to the mix platforms that boost automation and visibility while creating agility and resilience, those collaborative ecosystems become even more… read more

25th March 2020
location intelligence image

Location as a Foundation for Digital Transformation

It’s virtually impossible to find a senior executive in any industry who hasn’t heard of digital transformation. The concept of applying innovative digital technologies to solve critical business problems is disrupting all major verticals, from healthcare to manufacturing. While most businesses aspire to be seen as technology-savvy leaders in their space (and have drafted annual,… read more

13th January 2020

INCOMPAS’19 Panel Preview – Connected2Fiber CEO

Mapping a Better Broadband Future: Panel Discussion Planning to attend The INCOMPAS Show next month? Be sure not to miss Connected2Fiber Founder and CEO Ben Edmond, as he participates in a three-part panel series at the upcoming event, taking place November 4 to 6 in Louisville, KY. “Mapping a Better Broadband Future” is the highly… read more

29th October 2019
Why Pricing Matters

Why Pricing Matters?

Back in the 1990s, Walmart went through a massive expansion in the U.S. that brought lower priced goods to all 50 states (Vermont was last in 1995). Not only did Walmart compel their competition to look at how products were priced, they also pushed that philosophy to their suppliers with requirements for year-over-year cost reductions… read more

31st January 2019
Why Targeting Matters

Why Targeting Matters

Connected2Fiber just celebrated its 3rd birthday two months ago and, as a startup, we are growing, experimenting, evolving, and learning every day. With experimentation on products and services with existing and potential customers comes learning, growth and great upside. However, there is a cost to this process, which is time. This is one of the most valuable commodities in our business and something we can never get back. So, we work constantly, focusing on the right “next thing” to maximize our time and efforts… read more

13th December 2018

Why Participation Matters

In the past few years, the term “participation trophy” has entered our lexicon, typically thought of as something everyone is given for trying regardless of the outcome. As a two-time marathon finisher, I have been given a participation award for each race; however, those metals were totally earned through the many hours of planning and training. While not a two-time marathon winner, it’s the execution of all that preparation that got me to my personal goal of running the dreaded distance of 26 miles and 385 yards (twice)… read more

14th November 2018

3 Pillars of Growth in 2019

Why It Matters?
As the leaves begin to turn from green to beautiful fall colors, talk of 2019 begins around many offices. Budgets, staffing, revenue and within each of those areas the main theme is growth potential and continued execution. This is no different for the telecommunications companies, infrastructure providers, or network aggregators – growth is critical. In connectivity, the 3 pillars of growth (and why they matter) for the new year will be a higher level of Participation, smart and purposeful Targeting and… read more

25th October 2018

Prediction 5: SD-WAN Catapults to Number One WAN Technology

SD-WAN (Software Defined Wide Area Network) is a new technology that enables a network to be controlled by software instead of hardware. Historically networks were architected primarily with hardware intelligence and costly onsite deployments for each location. With the arrival of SD-WAN businesses can now connect to remote locations without the need for proprietary hardware or MPLS circuits from carriers. SD-WAN simplifies the management and operation of a WAN by separating the networking hardware from its control mechanism… read more

15th October 2018

Webinar : How Crown Castle Advertises Product Pricing & Consumes Partner Product Costing Register