Customer Spotlight Webinar Series

How Horizon Uses Location Data to Drive Network Expansion Business Cases

Presenter Information:

Craig Drinkhall
Director of Products & Sales Engineering

Craig Drinkhall is the Director Products, and Sales Engineering at Horizon. Craig has more than 35 years of experience in several service provider industries including, Fiber Telecommunications, Internet Service Providers, and Data Centers. Craig has held various executive roles in Product Development/Management, Engineering, Fiber optic network and data center construction, operations, and marketing management. At companies such as Level3, Lumos Networks, TelCove, and Adelphia Business Solutions, Craig has helped grow business and serve fiber customers in Enterprise and Carrier networks.

Event Overview

How Horizon Uses Location Data to Drive Network Expansion Business Cases.

Thursday, May 28, 2020 | 2pm EST | 1pm CST | 11am PST
Speaker: Craig Drinkhall, Director of Products & Sales Engineering, Horizon

Event Overview:

Many network providers today are lacking the right tools to help them prospect customers or plan network buildouts. They may be gathering information through manual methods or they may be swivel chairing from one tool to another. In this new era of innovation, planning needs to be smarter and quicker. In particular, network providers looking to invest in and build new network need to carefully consider both costs and revenue of a build. How are they building their business cases for network builds? Are they realistically assessing the connections along the route and getting a good understanding of who would want or need their services? How do they know they are making the right strategic decisions and optimizing their plans?

Horizon is focused on delivering advanced communications services to business and residential customers and is taking an intelligent and innovative approach to enterprise sales efforts and business case development to support their network builds. Specifically, they will share:

  • How they are being proactive in understanding demand by leveraging the Connected World platform and developing business plans for network expansions based on robust location and tenant data.
  • How they are using location intelligence for prospecting enterprise accounts near their network.
  • How they are arming their sales team with data about buildings and tenants in each of their areas.
  • How the Connected World platform has become an indispensable tool for the Horizon team.

About Horizon
Based in Columbus, Ohio, Horizon is a leading fiber-optic broadband carrier operating in Ohio, Pennsylvania, West Virginia, Kentucky, Indiana and Michigan. The extensive network offers high speed Point-to-Point, Point-to-Multipoint, dark fiber, wavelength and data center services primarily to business customers. Horizon’s entrepreneurial heritage, dating back 125 years, and long-standing commitment to remarkable customer care, ensures its devotion to connecting customers to their worlds through the delivery of cutting-edge fiber-optic technology.

About Connected2Fiber
Connected2Fiber is the location engagement platform for network buyers and sellers. The Connected World platform details and displays deep, trusted location-based insight and empowers users to leverage that insight to automate go-to-market processes around deal identification, account prioritization, and product pricing.

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