Customer Spotlight Webinar Series

How Uniti Fiber Built and Expanded Their Enterprise Business with Location Intelligence

Presenter Information:


Joe Patton
Vice President, Sales & Business Development
Uniti Fiber

Joe Patton is a successful Executive within the Telecommunications industry. As Vice President of Sales with Uniti Fiber, Joe is instrumental in the development of the company’s Sales, Marketing and Partner strategy and implementation. He has worked in the telecommunications industry for 30 years. Prior to joining Uniti Fiber, Joe held Sr. Leadership roles at Global Capacity and FiberLight along with management responsibilities with XO and MCI.

Presenter Information:


Lisa Whitson
Marketing Manager
Uniti Fiber

Lisa Whitson is an experienced marketing and advertising professional with more than 30 years of experience in the telecommunications industry. Lisa began her career as a procurement specialist and media buyer for wireless carriers and advertising agencies across the southeast United States. Today she uses her business and marketing skills to lead teams to success through targeted messaging, market analysis, campaign strategy and lead generation. Lisa earned a Bachelor’s degree in Communication and Media Studies from the University of Arkansas at Little Rock.

Event Overview

How Uniti Fiber Built and Expanded Their Enterprise Business with Location Intelligence.

Aired on: Thursday, March 26, 2020 | 2pm EST | 1pm CST | 11am PST
Speakers: Joe Patton, Vice President, Sales & Business Development, Uniti Fiber
Lisa Whitson, Marketing Manager, Uniti Fiber

Event Overview:

The demand for fiber continues to grow as enterprise use of bandwidth-intensive devices and applications skyrocket and new technologies emerge. This presents a significant opportunity for network providers to serve such enterprise level customers. But what is the best approach for developing a go-to-market strategy in this fast-moving and highly competitive environment? How does one determine where new infrastructure should be built and the amount of resources to allocate for that area? How are vertical markets and customers targeted and marketing dollars prioritized?

In this webcast, Uniti Fiber will discuss how they have built their enterprise business over the last three years, and share:

  • How they built an enterprise go-to-market strategy by leveraging location intelligence data to better assess and/or measure potential market demand, specific customers within that market, and resources/headcount required
  • How their sales team is using location intelligence data to gain a more comprehensive understanding of their target markets and focus their sales efforts accordingly
  • How their marketing team is executing more targeted campaigns to enterprise customers, and how they have seen increases in qualified leads as a result

About Uniti Fiber
Uniti Fiber is a leading provider of infrastructure solutions, including cell site backhaul and small cell for wireless operators, and Ethernet, wavelengths, and dark fiber for telecom carriers and enterprises. With over 37,000 route miles of fiber, Uniti Fiber offers an unparalleled level of reliability and service.

About Connected2Fiber
Connected2Fiber is the go-to-market platform for network buyers and sellers powered by location intelligence. The Connected World platform details and displays deep, trusted location-based insight and empowers users to leverage that insight to automate go-to-market processes around deal participation, account targeting, and product pricing.

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