Vice President, Sales & Business Development & Marketing
Mid-Atlantic Broadband Communities Corporation (MBC)
How Mid-Atlantic Broadband Tripled Their List of Serviceable Buildings
Aired on Wednesday, January 29, 2020 | 2pm EST | 1pm CST | 11am PST
Speaker: Dave Keller, Vice President, Sales & Business Development & Marketing, Mid-Atlantic Broadband Communities Corporation
As a network operator, it is crucial to have accurate and updated data that provides visibility into which buildings you can service with your network and be able to share that information with your partners quickly and easily. Additionally, while on-net locations offer the most value to network providers, near-net buildings present opportunities to expand reach without the high upfront costs associated with building new fiber routes from scratch.
In this webcast, Mid-Atlantic Broadband will share:
- How they have moved from a manual, spreadsheet-focused approach of managing their building lists to an automated process that details all their serviceable locations and seamlessly communicates them to partners
- How they were able to triple their list of serviceable buildings in order to grow their total addressable market and participate in more deals
- The benefits and results of leveraging a single go-to-market platform powered by location intelligence
- Their plans for leveraging the Connected2Fiber platform for pricing
About Mid-Atlantic Broadband Communities
Mid-Atlantic Broadband Communities Corporation (MBC) is committed to providing economic development leadership to Southern Virginia. MBC promotes economic development in Southern Virginia through the operation of a successful advanced open access fiber optic network, providing wholesale telecommunications transport services, colocation, and tower leasing. MBC offers a state-of-the-art fiber optic network and supports the recruitment of major investments, including data centers, call center/operations centers, advanced manufacturing, research and development, and biotech industries.
Connected2Fiber is the go-to-market platform for network buyers and sellers powered by location intelligence. The Connected World platform details and displays deep, trusted location-based insight and empowers users to leverage that insight to automate go-to-market processes around deal participation, account targeting, and product pricing.