Building intelligence refers to insights derived from the analysis of building operations data. To maximize efficiency and effectiveness, buildings collect data on their infrastructure, including HVAC systems, network accessibility, and security to evaluate and improve overall efficiency. These insights help improve energy efficiency, decrease carbon footprint, enhance cost effectiveness, and more.
The goal of building intelligence is to enable a proactive process and response for discovering and addressing areas that can be improved. Building intelligence has become so integral to the telecom space because it enables network operators to understand the exact connectivity needs of the tenants, and allows them to evaluate their current capabilities to meet those needs.
Building intelligence is also beneficial to building management, as it allows network operators to more promptly respond to connectivity inquires with customized offerings. This is important as no tenant will move into a building without reliable connectivity.
How Building Intelligence Works
Building intelligence works by evaluating data to determine where there are issues within building operations, then determining and implementing the available resources to improve upon these challenges. In Telcom, building intelligence requires collecting three core types of data:
- Who is in the building?
- Which network providers have presence in the building?
- Which providers have near-net proximity to the building?
Having easy access to this information allows network operators to make informed decisions on how to best provide serviceability to a building and its tenants based on existing infrastructure, competitive landscape, and their existing capabilities in the area.
For example, if tenants of a building require more bandwidth than the current network terminated into the building allows, building intelligence can be leveraged by network operators to determine the specific needs of the tenants, existing near-net infrastructure, and a competitive price point. Knowing the types of organizations located within the building, as well as the other providers terminated into the location, enables network operators to respond to requests more quickly with customized offerings.
The Benefits of Building Intelligence
Building intelligence benefits network operators in three main ways:
Speeds Up Response Time to RFPs
When a building management team comes to a network operator with an RFP, they expect a timely response. Otherwise they will move on to a different operator. This means that if operators do not have strategic building data readily accessible, they will miss out on potentially lucrative opportunity to participate in the market. With current building intelligence on hand, operators can evaluate the opportunity, and understand the needs of the building and how those needs align with their current infrastructure. This ultimately allows network operators to make informed, strategic decisions more quickly.
Create Custom Offerings
Having building intelligence means operators know which organizations are in a building, their size, their bandwidth needs and more. Based on this information, operators can tailor their offerings to meet exact needs, making them more competitive.
Understand Competitive Landscape
Finally, building intelligence allows operators to know which other network providers are currently terminated into the building and what their offerings are. This allows to network operators to determine if the building will ultimately be valuable – dictating whether or not they choose to build infrastructure there, and how to price their product to make it competitive.