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Why Pricing Matters?

Targeting Back in the 1990s, Walmart went through a massive expansion in the U.S. that brought lower priced goods to all 50 states (Vermont was last in 1995). Not only did Walmart compel their competition to look at how products were priced, they also pushed that philosophy to their suppliers with requirements for year-over-year cost reductions… read more

Why Targeting Matters

TargetingConnected2Fiber just celebrated its 3rd birthday two months ago and, as a startup, we are growing, experimenting, evolving, and learning every day. With experimentation on products and services with existing and potential customers comes learning, growth and great upside. However, there is a cost to this process, which is time. This is one of the most valuable commodities in our business and something we can never get back. So, we work constantly, focusing on the right “next thing” to maximize our time and efforts… read more

Why Participation Matters

Ed LavaletteIn the past few years, the term “participation trophy” has entered our lexicon, typically thought of as something everyone is given for trying regardless of the outcome. As a two-time marathon finisher, I have been given a participation award for each race; however, those metals were totally earned through the many hours of planning and training. While not a two-time marathon winner, it’s the execution of all that preparation that got me to my personal goal of running the dreaded distance of 26 miles and 385 yards (twice)… read more

3 Pillars of Growth in 2019

Ed Lavalette Why It Matters?
As the leaves begin to turn from green to beautiful fall colors, talk of 2019 begins around many offices. Budgets, staffing, revenue and within each of those areas the main theme is growth potential and continued execution. This is no different for the telecommunications companies, infrastructure providers, or network aggregators – growth is critical. In connectivity, the 3 pillars of growth (and why they matter) for the new year will be a higher level of Participation, smart and purposeful Targeting and… read more

Prediction 5: SD-WAN Catapults to Number One WAN Technology

location intelligence SD-WAN (Software Defined Wide Area Network) is a new technology that enables a network to be controlled by software instead of hardware. Historically networks were architected primarily with hardware intelligence and costly onsite deployments for each location. With the arrival of SD-WAN businesses can now connect to remote locations without the need for proprietary hardware or MPLS circuits from carriers. SD-WAN simplifies the management and operation of a WAN by separating the networking hardware from its control mechanism… read more

Prediction #4: B2B Market Segment Trumps Consumer

location intelligence Historically, telecom carriers and service providers have focused on capturing growth in the consumer segment. Especially over the past decade, where the primary concentration to secure buyers in an oversaturated mobile market created an abundance of competition and staggering churn. This inevitably gave way to detrimental price compression, placing severe pressure on profitability for B2Cs that resulted in decreased profit margins. The industry then began to shift its attention to the more lucrative percentage rates offered by B2Bs. This coupled with the longer-term relationships and reduced churn has made enterprise businesses a much more attractive base to pursue… read more

Prediction #3: Edge Becomes New Destination

location intelligence The “push to the edge” is the process of pushing content, applications and data away from centralized locations and closer to end users. Content, from the likes of providers such as Salesforce and Workday, is being consumed in massive quantities and the consumer expectation is that this content be delivered quickly, without interruption or delay. Driverless vehicles, for example, are just one type of application where milliseconds matter and latency issues can produce catastrophic results. To meet the user requirements of these next-generation applications, enterprises are shifting from a centralized flow of traffic to a more distributed model… read more

Prediction #2: 5G Infrastructure Buildout Accelerates

Location Intelligence The arrival of 5G, technology’s fifth generation of wireless technology, isn’t just about more bandwidth, faster speed capabilities and low latency, but also the densification of antennas and acceleration of fiber build-outs required to enable them. 5G will utilize a higher radio frequency that transports more data across a shorter distance. For this to function properly, additional small cell antennas need to be installed closer together, and while the footprint is smaller it will require much more bandwidth and these antennas will also need to be connected to thousands, if not millions, of miles of newly built-out fiber… read more

Prediction #1: Hybrid Clouds Dominate the Enterprise Architecture

Location IntelligenceThe shift of enterprise architecture to the cloud has been growing steadily over the last few years, and as businesses become more comfortable with adoption criteria like security and trust, its popularity has rapidly accelerated. Enterprises are realizing the benefit of not having to invest in expensive infrastructure and are enjoying the ease of scalability… read more